Hi, I'm JC.
My name is Juan Camilo Sanchez, but most people call me JC. I'm a music strategist.
After working at Spotify, Meta, and Sony Music, I'm now building Orphiq to help artists and their teams grow their careers and get their time back. It uses AI to make planning releases, staying organized, and making good decisions easier.
I'm bringing that experience into a new AI Fluency course for music professionals.
Ask about the AI Fluency courseWhat I'm building now
Orphiq is an artist management app. It helps artists plan releases, find ideas for promoting their music, and decide what to work on next. Managers and labels can use it to coordinate campaigns across their artists.
As founder and CEO, I'm building AI into the work I've spent my career doing. That experience informs what I teach: how to use AI for music work, and how to judge whether its answers are useful.
About Orphiq
AI Fluency for Music Professionals
You know your work. The next step is learning where AI can help, what to give it, and how to check what comes back.
I'm building a course around research, communication, planning, and music operations. You'll work through how to choose a task, use appropriate inputs, review the output, and keep a workflow useful as tools change.
Ask about the AI Fluency courseAI training for music teams
Help your team use AI for artist research, campaign planning, and day-to-day communication. Ask me about a workshop for your label, management company, or music business.
About me
I've always believed that music has the power to change our reality. That belief is what brought me into this work.
I've seen how much artists are expected to manage alongside the music: building an audience, promoting releases, and making business decisions. I want to help them make room for the creative work while building a career they can sustain.
Every artist has a unique story to tell. My purpose is to help them share it.
Read my story